Why isn’t my WordPress Site Ranking on Google? Start here.
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The top question site owners struggle with and ask me about is the lack of search engine rankings. That’s why I have so many SEO articles from every angle here on this site.
One of the many reasons to switch to WordPress is that it simplifies SEO. However, that does not mean WordPress is a “magic bullet.”
In my world, I receive these questions about SEO every day. Not much has changed over the almost three decades since I’ve been crafting and marketing websites.
When I hear these questions, more come to mind.
That last question is the most important. The answers to these questions will tell me if the site owner has realistic expectations or just pie-in-the-sky desires.
I recently had a conversation with a developer I know on this topic. We fondly remember “the old days” when you could create a site, get found, and make things happen. That was decades ago, and since then, millions of websites and billions of web pages have been added to search engine indexes.
Nowadays, it takes time and a lot of hard work to make that top page. That’s an understatement. To be truthful, it is an unrealistic expectation for any site, or simply because you moved your site to WordPress to expect top 10 rankings.
WordPress is SEO Friendly
Yes, moving your site to the WordPress platform, which is inherently SEO-friendly, is a great move. The ability to install SEO Plugins to optimize your content and site makes it as easy as you can hope for.
But that doesn’t happen by osmosis. You have to constantly “work it.”
If you don’t have your site on WordPress or are thinking of creating a new site, WordPress is the way to go. But remember that new websites take more time to acquire relevant rankings than established sites. So patience is a virtue here.
The act of “putting” your site on WordPress alone does not negate the other things you need to think about consistently and for perpetuity when planning and updating your site — any site — even those not on WordPress. Embrace this to ensure you know and can plan accordingly what is necessary to reach your goals.
6 SEO Tips Articles to Start With
SEO doesn’t just happen on its own. With every bit of new content you add, you want to know and integrate the necessary variables into your site. I have a bunch of articles on the topic of SEO. But, if you only read one, read my article WordPress How To: Learn About SEO.
When I think about what most of my clients struggle with when it comes to SEO, this is what comes to mind:
FREE: Find new keywords for your market…
Google’s SEO Starter Guide
Google has an online SEO Starter Guide to bookmark and become intimate with. Here is the Table of Contents to give you an idea of what this document will cover.
Read, learn, absorb, — and do!
I wish there were a magic bullet I could offer you. But there is no substitute for the reality of what you need to do to get ranked in the top handful of pages on Google.
There are no “secrets,” tricks, or shortcuts. There are no schemes, programs, or software to negate what the above resources advise. It’s hard work, and the numbers are overwhelming. For any search, there are millions of results.
Only by making the appropriate efforts and making your site the most stunning, zippy, and helpful for your target market will you one day exclaim with glee, “I found my WordPress site on Google!”.
At your service,
