Give Your WordPress Website the Royal Treatment
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Content is King
Who hasn’t heard the overused phrase “Content is King”? Like most phrases, it has lost its original intent when overused.
When that phrase started popping up, it went without saying that good content—valuable and unique content, well-written and helpful content—was King. That still is one of the critical SEO parameters anyone with a website needs to embrace.
Fast-forward to today and many believe that any content—words that take up pages, self-serving white noise, gibberish, poorly written, non-useful contact packed with SEO phrases—is all you need. And therefore, King.
If only it were that easy. (As a King might say, off to the gallows with you if that is what you believe.)
Yes, your content will separate you from all the other sites out there targeting the same customers. But in my view, content is not “King.”
Let’s Organize Your Website’s Royal Family
So you have your site launched with a great-looking Premium WordPress Theme. You’ve taken the time to set up everything properly with a layout and a navigational structure that caters to what your website visitors are looking for.
Then, let’s assume that your WordPress site has excellent content you know folks can use. It is well-written and sought after.
But what if no one knows you exist? Let’s briefly mix up the “Royal Family” of website success. So let’s have a little fun, shall we?
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I Say Marketing is King and Content is Queen
The best content in the world is worthless if no one can find it or knows it exists, right? That’s why I go with Marketing is King.
Marketing is King
“Marketing” is a catchall for everything concerning your online precedence. Almost every decision that you make will, in some way, impact your marketing.
So, let’s start by putting a plan together, noting all the various marketing channels you intend to utilize—search engines, each social media site, advertising on and offline. Don’t forget networking opportunities.
Note how much time and money (if purchasing ads) you can spend on each. Then, schedule the necessary time on your calendar of choice and have the discipline to follow through.
Next, create a list of your target customers. Who they are, where they are, what they need — the more detail, the better. Then, keep that info in mind in everything that you do.
Content is Queen
If you purchase advertising on Google, Facebook, or social media websites, you’d better have the look and content to back it up. Otherwise, you’ll just spend money on people clicking away—and that happens more often than you think.
Even if you don’t pay for ads, you want terrific content to get folks to stick around, buy, subscribe, or reach out. This is where organizing your content to prioritize customer needs comes into play.
Now that your content is in place, carefully consider where to put your most important calls to action (CTA). For example, feature specific posts or pages in your sidebars or widgets to highlight the content visitors seek.
Always try new things, rewrite old content, reorganize your layout, remove what isn’t working, and try something else. This approach can help you discover what works for you, your website, and your customers.
Keep a running list of the topics you can write about that make doing business with you or using what you have to offer easy. Then, add new content once a week. Stagnant websites are rarely successful websites.
How does the rest of the Royal Family hash out?
Niche is the Prince
The “nichier” you are, the easier it is to find you. It is easier to specialize and concentrate on doing what you do best. I’ve always advised clients that the more you are about, the less you are about any one thing, especially regarding search engines.
Being about a bunch of stuff to chase the money makes getting found all the more difficult. You also risk being spread too thin.
Trying to be the best in many things compounds your difficulty level, effort budget, and the expertise required to implement all those unique propositions successfully.
Social Media is the Princess
Not every social site will work for you or be worth your time. So instead, determine which social channels are where your target customers hang out, produce the best results, and put your efforts there.
See what others in your niche are doing to generate interest, and consider how to take it up a notch. Be yourself and be involved—that’s what social media is really about.
Statistical Data is the Duke
Look at your statistical data to see what is working and what isn’t. Hits don’t tell us much, but unique visitors let us know when we are getting traction.
Look at the timelines and correlate what you did when spikes occurred. The more you can connect the dots, the better, and then know what to do more.
Conversions are the Duchess
If you sent out a special offer, newsletter, or notice, did you include calls to action so that you can determine if your content converted to any action? Were your landing pages set up to make it almost impossible for interested parties to want to click away?
Here again, check your stats to see date-specific activity that you can match up to your actions. Then, interrogate that data, looking for top pages, paths, and time on site to know what site visitors gravitate to. Here’s where you’ll find your best chance for conversions.
Partnerships are the Earl
Reach out to encourage partnerships with other websites in complementary verticals and topics. Do your due diligence to seek out and work with the providers you can verify will have your best interests at heart. Only hand your hard-earned dollars over to suppliers you know you can trust.
Successful partnerships take time and a lot of nurturing to build. But once you have solid, mutually respectful relationships, all parties benefit.
Trust is the Countess
Without trustworthiness, even the best content in the world won’t convert. So, it would be best to establish the E-E-A-T factor that Google uses to determine rankings.
If you don’t have your stated ethics on display and back them up with real-world action, you are no different than the bazillions of competitors out there.
Communities are the Lords and Ladies
By participating in communities that interest you, you’ll inevitably run into like minds interested in what you do. And visa-versa.
Designate some “give back” time to help on forums and groups when you have free time. You never know who is reading your comments and reach out to connect. Never underestimate that.
Your WordPress Website Deserves the Royal Treatment
Okay — I went a little too deep on the Royal Family tree, but you get the point, right? I wanted to emphasize the importance of all these variables as you continue to grow your site.
Albeit a bit tongue-in-cheek, you can use this list to help you organize your royal family’s priorities. Take the above list and describe five ways to enhance each royal family member. Then, get to work on making that happen.
After all, it is good to be King!
At your service,
