PEP TALK: “I want a WordPress Blog, but I can’t write!”
Reading Time: 6 minutes 
“Start a Blog and Make Money!”
All you have to do is post and include a bunch of inserted advertisements, and the money will roll in, right? Well, if only it were that easy.
Instead, you have to “post” quality content consistently that is well-written and caters to what your website visitors are interested in or, better yet, need. (And, when it comes to ads or those inserted by ad networks, you have to be careful not to go overboard.)
Once folks start delving into having a blog, next comes…
Have any of the above statements crossed your mind? If so, don’t worry; you are not alone. Blog owners know they want to have a blog or should be blogging but are too intimidated to put themselves “out there.”
I know exactly how you feel. It can be scary because you must put a little bit of yourself on the page to engage your audience and be a good writer.
Writing is an Evolutionary Process
When I started this online journey decades ago, I wasn’t a “writer” either. However, I quickly realized it was necessary to hone my skills and work towards becoming one. Consequently, I found that I enjoyed the process.
I still labor over everything I write. But, to be honest, writing doesn’t come quickly to anyone.
It is a ton of work to do it right, to make my words relay who I am. To get my message out in the way that I want.
It didn’t take long to discover that creating the good stuff takes time and effort. And boy, what I’ve learned along the way (and am still learning). For example, I struggle with dangling participles and writing in the passive (vs. active) voice. That’s why I use and recommend Grammarly.
As a result, I keep working on it. There is probably nothing I’ve written that I can’t go back and review, tweak, and improve.
Writing is a skill that takes time and dedication to develop. First, you have to find your voice and your style. Without your voice or style, these are just words. What will set you apart is to make sure that your posts are your words.
For example, once I begin working with a client and we have a video conversation, they always comment that when they read articles on my site, they “hear my voice.” That’s because I do my best to write as I talk and be sure to add my personality.
Ask yourself this…
Can you not write or don’t want to take the time to learn and do it properly? In my experience, it tends to be the latter.
I get that. Some people don’t want to write and are not passionate about doing what is necessary. They are not interested in learning to become better writers.
In that case, they have two choices: not having a blog or hiring someone to write their website content, both of which can be expensive. Not having a blog will make building your E-E-A-T with Google difficult, which means rankings will be impossible. And professional writers who are truly good at what they do do not come cheap.
So maybe working on your writing is a good idea. You may find that diving in and starting to write is often contagious. Once you become more familiar with the process and the time involved, you’ll find that you look forward to writing. For many, it is cathartic.
Learn and Learn Some More
I learn something new regularly, both from my quest to be a better writer and from those who point out my mistakes, some in a kinder manner than others.
I don’t stop for fear of being corrected or because I am not a trained, formally educated author. On the contrary, each correction improves my writing and my websites.
I have things to say and experiences to share, and darn it, I will keep plugging away at this keyboard as long as folks like you stop by and want to read what I have to share.
“I can’t write.”
Yes, you can. You write emails; you write business letters and business proposals. You wrote papers in school. Just commit to working at it. Then, keep writing, correcting, editing, and learning. That’s what we all do.
You know your customers best, so you are the optimal person to write about the topics you know they want to know about—because that is your expertise.
“I don’t know how to write.”
We all have varying degrees of writing skills based on our education. But education alone doesn’t create excellent writing. Your experiences, emotions, and personality make your writing unique.
Since when do we stop and not make an effort to learn? Especially when it comes to something so crucial to your success. If you are serious about success, you make an effort.
There are tons of sites and books to help you in your quest to become a better writer. Since you were born, you have had to learn everything you can. Why stop now?
“I have no idea what to write about.”
Oh, yes, you do. You know your hobby, product, or service better than anyone else.
What are you passionate about? What excites you? You have all those great experiences you can share.
To start, create a draft and start putting your thoughts down. A draft is your foundation upon which to build.
Stuff You Can Write About
You can then expound on those thoughts and add (and edit) before clicking that publish button for the world to see. And don’t worry if you make mistakes. The beauty of WordPress is you can quickly login, make corrections, and save.
All the while, be sure to show your unique personality. What separates you from all the other blogs in your space? YOU!
Taking Note
Here are some tips for creating a draft post with your ideas when you cannot or don’t have the time to write at that very moment.
Believe me, if you don’t write down ideas when you have them — they are as good as gone. That’s not to say that you won’t have writer’s block. It happens to everyone. When that happens, here are three easy steps for gathering post ideas.
So, are you more open to diving into writing? You can do this — you must do this. You are capable of becoming a better writer.
You are intelligent and driven, and you can write your blog. So, set up your WordPress blog, mark time in your calendar, and start writing.
The more you write, the more you’ll discover your unique voice and be able to tell helpful, inspirational, and engaging stories in that voice—the voice of your business.
Share what you know, and keep on learning!
At your service,
